• First-Class Partner

    to First-Class Brands

    At Interbrands we believe in long-term, sustainable partnerships with key FMCG players, resulting in building market-leading brands. Our 20 years of experience together with these top partners delivered top-of-the-line results: most brands in Interbrands' portfolio have become category leaders over time.

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  • Commitment to Excellence

    in Service

    We make a difference on the market through our unique full-service national network, that provides us with the logistic capabilities and commercial knowledge to cover directly all channels – international accounts, wholesalers, sub-distributors, supermarkets, pharmacies, high-frequency stores, e-commerce.

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  • Enjoy the Right Choice!

    Interbrands is the right choice for its employees, clients, partners, consumers and for its shareholder. All should enjoy having made this choice just as much as we in Interbrands enjoy being together, getting things done and striving for excellence.

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  • We Build on Talent

    At Interbrands, employees are a part of a culture of recognition and respect, as they work in an environment that fosters both personal and professional growth. As market leader, we attract, retain and develop the Talents of the industry, securing a dynamic, demanding, stimulating, development-centered working environment.

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  • Growth for the Client,

    Value for the Customer

    We are fullycommitted to addressing the consumers 'needs, no matter where they shop daily (on top of a mountain or down town the big cities). We strive to provide excellent value for the shoppers, as well as business growth built on outstanding service for the stores.

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News Flash November 1st, 2016: Europharm Holding SA Acquired by Interbrands


Today, November 1st 2016, the acquisition of Europharm Holding SA from GlaxoSmithKline by Interbrands is completed.

Europharm’s business has been active on the local market for over 20 years, has sales of about Euro 200 million from about 90 suppliers, a portfolio of over 3,500 products, serving more than 5,500 points of sale of independent pharmacies, national chains, hospitals and some 500 people who join Interbrands’ Team. Europharm Holding provides pharmaceuticals manufacturers and providers in Romania with warehousing, picking, regular deliveries, transport, medical studies distribution, promotional material distribution.

As previously done when Professional Brands was acquired from Procter & Gamble, Europharm Holding will remain an independent entity, which will evidently benefit from all the support Interbrands can provide to develop the business. Georgi Roussev, formerly with Procter & Gamble and GlaxoSmithKline is appointed General Manager of Europharm Holding, effective immediately.

Moving into the pharmaceutical industry provides further growth opportunities for all: new categories, new suppliers, greater scale. This is an additional leg in the Interbrands business portfolio opening access to a market of just under Euro 3 billion per year.

We welcome the Europharm Team and wish them success!

RCC Approves Transaction for the Sale of Europharm Distribution Shares (March 2016)

The transaction for the sale of Europharm Distribution shares between the holding companies of GSK Plc and Interbrands Marketing & Distribution received Romanian Competition Council approval (RCC).

Over the next period Europharm Distribution will continue to operate transition activities and it will continue to be managed as part of GSK Group until transfer activities finish.

Transition to Closure is expected to take several months.


As a tribute to its 135 anniversary, Wella Professionals returned home to Germany to celebrate the most extravagant and praised hair styling event - Wella Trend Vision. Over 1400 hair stylists from all over the world reunited in Berlin, 69 contestants from 37 countries participated in the International Trend Vision Award Competition, each having prepared a creative masterpiece meant to highlight their talent in specific hair styling areas (Young Talent or Color Vision).

Romania was represented in Berlin by ALINA IULIA CALIN, Salon Ayo Cut and Color from Pitesti, and RADU DICA, Z Salon from Sibiu. They were the winners of the national Wella National Trend Vision Award organized by Professional Brands Marketing & Distribution.  This year, ALINA IULIA CALIN, from the Wella Professionals Romaniateam, won the award Color Vision PEOPLE’S CHOICE– the fifth prize in the portfolio of the Romanian hair stylists supported by Professional Brands Marketing & Distribution along the years. In 2011, the same ALINA IULIA CALIN won the silver medal in the Wella International Trend Vision Competition in New York. In 2012, LUCIAN BUSUIOC won People’s Choice Award and the silver medal in the Color Vision section of the prestigious international competition, while in 2014 ALEXANDRU GHERASE won People’s Choice Award.

“We couldn’t be more delighted to see Romania on the Wella International Trend Vision Award’s podium for the 4th year in a row. We have been consistently focused on sound professional development in the beauty industry in Romania for over 20 years, so it makes us very proud to see the Romanian hair stylists acknowledged and rewarded in international competitions’’ says Cristina Ricu, Marketing Manager Professional Brands Marketing & Distribution.


The latest big achievement abroad for Interbrands in 2015: the team has been awarded with the Braun Award in the section “Best Braun On-line Executions” across GDM hub, at the GDM Braun Meeting (Zagreb, November 2015) .

The prize was granted based on Interbrands’ „on-line results based on a strong partnership with eMag”, as our team’s presentation “Braun eMAG & on-line environment Romania” held in front of a large audience of distributors and P&G team in Zagreb was appraised as the best in the region.

The Interbrands team involved in this amazing on-line project  (Catalin Orasteanu, Gabriel Nica, Luiza Ion, Cosmin Baluta, Adriana Dinu) reached an outstanding result in 2015 (doubling the online business versus. previous year) through relentless commitment, hard work and passion.

Interbrands to acquire Europharm from Glaxo Smith Kline (2015)

Today, October 13, Interbrands Marketing & Distribution (Interbrands) signed an Agreement for the acquisition of Europharm Holding (Europharm) from Glaxo Smith Kline group (GSK). The transaction is subject to the approval of the Romanian Authorities and specifically the Romanian Competition Council. Until all the required approvals are secured, Europharm will continue to be managed exclusively as part of the GSK Group.

Europharm is one of the most important local drug distribution companies, active in Romania since 1994. Its main focus is on contributing to increasing access for patients to treatments, by means of a complex product portfolio, by national coverage and partnership with clients and suppliers.

Europharm will continue its mission to provide customers and patients with best health-care products available, by keeping high standards in supplying a wide range of pharmaceutical products. Provided the transaction receives the Regulators’ approvals, Europharm will add to its pharmaceuticals market experience and expertise the marketing, logistics and distribution skills of Interbrands.

 “It is a big moment for Europharm Distribution, which stands now as one of the major pharmaceuticals distribution companies in Romania. Europharm Distribution plays an important role on the Romanian pharmaceuticals distribution market and for GSK business in Romania, so, in analysing Interbrands’ binding offer, GSK took into consideration the commitment of the buyer for business continuity and employees wellbeing”, said George Katzourakis, SVP Head Europe Area, GSK Pharma Europe.

"Interbrands is very excited by the prospects of working with the Europharm Team and boldly further developing the Company to become a leading pharma distribution company in Romania", said Rand Sherif, CEO of Interbrands.

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