Professional Brands Marketing&Distribution is a Business Unit created in July 2010 as part of Interbrands Marketing&Distribution, after the latter purchased Wella Romania from Procter&Gamble.
Professional Brands is made out of professionals, targeting other professionals; in other words, the brands which are distributed as such are reputable and innovative in the professional hair-care market: Wella Professionals, System Professional, Londa Professional, Sebastian Professional, Nioxin. Moreover, part of Professional Brands’ portfolio are also the accessories, special equipment and furniture for hair-care units: Tondeo, Beauty Star, Patrick Cameron.
Starting November 2013, Professional Brands Marketing & Distribution launched the new division SKIN CARE & SPA. The first brands included in the portfolio were the professional skincare sea-weed based brand REPÊCHAGE (made in USA) and RICA, the advanced waxing system coming from Sicily (Italy). Starting September 2015, the professional bio cosmetics brand NATURYS was added to the portfolio of the Skin Care & Spa Division.
Professional Brands' Vision is to become #1 in Romania's beauty industry by means of a long-term leadership over the hair-care professional market. The Professional Brands' Mission is to become the visionary trusted partner of hair-care units, providing education, inspiration and innovation to develop the hair-care business and beauty professional market.
Professional Brands’ Values are: Quality, Trust, Passion, Professional Conduct, Education and Innovation.