Interbrands’ decision to “go online” and consolidate e-commerce as part of its development strategy came naturally, in line with current market trends and consumer behaviors which depicted an important category of customers seeking an alternative to the standard shopping experience, which implies time wasted in traffic and in queues at the cash registers.
Consequently, Interbrands developed two online shops, both open to the general public since 2013, both providing a safe, quick, easy and pleasant shopping experience:
Buy Now! www.maminet.ro: specialized in infant/baby products, targeting expecting mothers and mothers of children between 0-3 years old, free delivery nation-wide. Apart from its product portfolio, the website also addresses mothers’ needs for information of all kinds (medical, education, spending time, etc).
Interbrands’ vision for its e-commerce “arm” is to become the leading service provider for FMCG online shopping nation-wide.