ROEN
  • We Build on Talent

    At Interbrands, employees are a part of a culture of recognition and respect, as they work in an environment that fosters both personal and professional growth. As market leader, we attract, retain and develop the Talents of the industry, securing a dynamic, demanding, stimulating, development-centered working environment.

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  • Growth for the Client,

    Value for the Customer

    We are fullycommitted to addressing the consumers 'needs, no matter where they shop daily (on top of a mountain or down town the big cities). We strive to provide excellent value for the shoppers, as well as business growth built on outstanding service for the stores.

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  • First-Class Partner

    to First-Class Brands

    At Interbrands we believe in long-term, sustainable partnerships with key FMCG players, resulting in building market-leading brands. Our 20 years of experience together with these top partners delivered top-of-the-line results: most brands in Interbrands' portfolio have become category leaders over time.

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  • Enjoy the Right Choice!

    Interbrands is the right choice for its employees, clients, partners, consumers and for its shareholder. All should enjoy having made this choice just as much as we in Interbrands enjoy being together, getting things done and striving for excellence.

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  • Commitment to Excellence

    in Service

    We make a difference on the market through our unique full-service national network, that provides us with the logistic capabilities and commercial knowledge to cover directly all channels – international accounts, wholesalers, sub-distributors, supermarkets, pharmacies, high-frequency stores, e-commerce.

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Professional Brands

Professional Brands Marketing&Distribution is a Business Unit created in July 2010 as part of Interbrands Marketing&Distribution, after the latter purchased Wella Romania from Procter&Gamble.

Professional Brands is made out of professionals, targeting other professionals; in other words, the brands which are distributed as such are reputable and innovative in the professional hair-care market: Wella Professionals, System Professional, Londa Professional, Sebastian Professional, Nioxin. Moreover, part of Professional Brands’ portfolio are also the accessories, special equipment and furniture for hair-care units: Tondeo, Beauty Star, Patrick Cameron.

Starting November 2013, Professional Brands Marketing & Distribution launched the new division SKIN CARE & SPA. The first brands included in the portfolio were the professional skincare sea-weed based brand REPÊCHAGE (made in USA) and RICA, the advanced waxing system coming from Sicily (Italy). Starting September 2015, the professional bio cosmetics brand NATURYS was added to the portfolio of the Skin Care & Spa Division.

Professional Brands' Vision is to become #1 in Romania's beauty industry by means of a long-term leadership over the hair-care professional market. The Professional Brands' Mission is to become the visionary trusted partner of hair-care units, providing education, inspiration and innovation to develop the hair-care business and beauty professional market.

Professional Brands’ Values are: Quality, Trust, Passion, Professional Conduct, Education and Innovation.