ROEN
  • Growth for the Client,

    Value for the Customer

    We are fullycommitted to addressing the consumers 'needs, no matter where they shop daily (on top of a mountain or down town the big cities). We strive to provide excellent value for the shoppers, as well as business growth built on outstanding service for the stores.

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  • Enjoy the Right Choice!

    Interbrands is the right choice for its employees, clients, partners, consumers and for its shareholder. All should enjoy having made this choice just as much as we in Interbrands enjoy being together, getting things done and striving for excellence.

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  • First-Class Partner

    to First-Class Brands

    At Interbrands we believe in long-term, sustainable partnerships with key FMCG players, resulting in building market-leading brands. Our 20 years of experience together with these top partners delivered top-of-the-line results: most brands in Interbrands' portfolio have become category leaders over time.

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  • We Build on Talent

    At Interbrands, employees are a part of a culture of recognition and respect, as they work in an environment that fosters both personal and professional growth. As market leader, we attract, retain and develop the Talents of the industry, securing a dynamic, demanding, stimulating, development-centered working environment.

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  • Commitment to Excellence

    in Service

    We make a difference on the market through our unique full-service national network, that provides us with the logistic capabilities and commercial knowledge to cover directly all channels – international accounts, wholesalers, sub-distributors, supermarkets, pharmacies, high-frequency stores, e-commerce.

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Key Figures

 

Net Sales 31.12.2014

Headcount 31.12.2014

Fleet 31.12.2014

RON 608 Million*

2.020

1.470

* the figure refers only to Interbrands M&D, Professional Brands and Joy Trading (all other companies part of Sarkis Group International are excluded from this analysis)

Player in a FMCG market which is flat in volume, Interbrands drove growth by deeper distribution and e-commerce (developing the online sales platform www.shopidoki.ro, as well as the online platform dedicated to mothers www.maminet.ro). The Group (Interbrands M&D, Professional Brands, Joy Trading) will continue to generate growth and profit. The increase in the consumption of quality consumer goods has not been exhausted yet, as the need for comprehensive national logistics services is increasingly recognized by retailers, as well as international and local producers of consumer goods.

In 2014, a new company - Joy Trading SRL - was created within the Group, with 99% of the equity owned by Interbrands. The new company continued to develop the B2C direct sales sector with its two online sales platforms (www.shopidoki.ro and www.maminet.ro), where a variety of products are sold, from personal and household care products to cigarettes and alcohol (www.shopidoki.ro). Products for children together with information and medical advice are provided in on-line sales platform dedicated to mothers (www.maminet.ro).

Professional Brands continues its robust growth in the professional hair care and professional skin care segments.

The 2015 development priority will be to increase the brand portfolio by new partnerships, development of private label and expansion of rural distribution. Despite competitive pressure on prices, the investments in technology, logistics and particularly organizational development performed ​​in previous years provide a steady base for maintaining market leadership position, as well as consistent operational efficiency.